How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 08:17
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Place
Processes
What’s the saddest thing you’ve seen at your job?
Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Have you ever been forced to undress for money just once?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
Perception
What’s something you did a lot as a kid that you don’t miss now that you’re an adult?
People
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.